5 Quick Social Media Marketing Tips That Work in 2021

5 Quick Social Media Marketing Tips That Work in 2021

How to create better social media marketing strategies in 2021? Do you need better social media tips? Then this post is just for you.
Introduction

Social media channels are incessantly developing to become more and more addictive for users. And their hard work is paying off as social media engagement in 2021 has gone off the charts! As a marketer or business owner, this is the right time to invest in a brand new social media marketing strategy. But, how exactly can you do it without disrupting your existing strategies? After all, you spend time making them work too, right?

Social media marketing in 2021 has gotten complex as marketers have more options than ever. They have more social media applications, more content ideas, more content types, and so many social media trends to tap into. But, it will only take these five tips to create an all-around social media marketing strategy. Keep reading to know more!

Brand Digital & Media Agency

1.   Conduct a content audit

The first thing you might want to do is go through your existing strategy and figure out the loopholes. Find out whether or not your social media channels are reflecting the numbers you were looking for. Assess your content and make a list of content types and ideas that can be repurposed or tweaked. And get rid of content that isn’t bringing any result. Most importantly, you should check if you need to bring changes to your existing buyer persona. This simple tip will help you and your team save a lot of time and effort.

2.   Double down on authenticity

You have got to stop producing the same content over and over again. We know your competitors are betting on the same strategy for many years, but you don’t have to do it. Just focus on creating high-quality content that your target audience finds relatable. Double down on authenticity and make content that reflects your brand’s personality. Moreover, quit the ‘easy’ mindset when it comes to content creation. The modern-day content consumer is smart and can see through the lack of effort you were putting behind creating your social media content.

3.   Create more short-form content

Video content is all the rage in 2021. People are mostly indoors due to the pandemic and entertaining themselves by watching videos on social media apps. However, there’s one important distinction you need to make – they are mostly watching short-form videos. Ever heard about Shorts (YouTube) or Reels (Instagram)? These are 15- to 30-second videos that quickly deliver the message and rollover. Besides short-video content, you must also invest heavily into Stories. These are quick video/picture/text content that can be put up on your Instagram or Facebook page and later added to highlights. Stories are best to share news and updates or behind the scene videos.

4.   Spend time online and engage

Spending time online and engaging with the audience helps you achieve clarity over the buyer persona you are currently targeting. Not just that, it gives you an idea of what kind of content is being consumed the most. Since social media trends shift quickly, consuming more and more content might land you an opportunity to become an early adopter! If you see a trend, try finding ways to relate it to your brand. That’s one sure-shot way moment marketing can be leveraged through your social media marketing strategy.

5.   Boost employee engagement

Lastly, try bringing everyone on your team to the party. First of all, they all deserve it. Second of all, they will be the best brand advocates you will ever have. Ask them to be a part of your social media content and let the audience consume some BTS! Create raw content where your employees are doing unusual things and put it on the internet. Of course, you should intimate them and have their consent.